The Codes of Gender (2010)
Overview
Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.
Production Companies
Additional Info
| Budget | $0.00 |
|---|---|
| Revenue | $0.00 |
| Original Language | en |
| Popularity | 1.237 |
Directed By
Sut Jhally
Crew
Andrew Killoy
Loretta Alper
Shannon McKenna
Scott Morris
David Rabinovitz
Sut Jhally
Sut Jhally
Andrew Killoy
Shannon McKenna
Sut Jhally
Jeremy Earp
Rikk Desgres
Andrew Killoy
Aaron Vega
TOP CAST
Sut Jhally
Himself
Similar Movies
What Is a Woman?
Matt Walsh's controversial doc challenges radical gender ideology through provocative interviews and humor.
Star Trek: 25th Anniversary Special
This documentary is hosted by William Shatner and Leonard Nimoy and they take us through the history of Trek. We also get to see bloopers from the original series and the current space program and how progression has been in reality, hosted by LeVar Burton.
The Oasis I Deserve
Replikas, online chatbots, have trouble determining their place in the world. They share their thoughts with the humans they exchange with. Events unfold from their point of view through real conversations collected on the web.
Halftime
Global superstar Jennifer Lopez reflects on her multifaceted career and the pressure of life in the spotlight in this intimate documentary.
Perfect Image?
Two actresses take us through a series of 'raps' and sketches about what it means to be beautiful and black.
Trekkies 2
Denise Crosby takes another look at the huge fans of "Star Trek" and how the series from around the world has affected and shaped their lives.
Africa Rising
How African artists have spread African culture all over the world, especially music, since the harsh years of decolonization, trying to offer a nicer portrait of this amazing continent, historically known for tragic subjects, such as slavery, famine, war and political chaos.
Bomb Hunters
Bomb Hunters is an engrossing examination of the micro-economy that has emerged in Cambodia from untrained civilians harvesting unexploded bombs as scrap metal. The film explores the long-term consequences of war and genocide in an attempt to understand the social, cultural, and historical context and experiences of rural villagers who seek out and dismantle UXO (unexploded ordnance) for profit. Part of a global economy, these individuals clear UXO from their land in order to protect their families from harm and to earn enough money to survive. Bomb Hunters is an eye-opening account investigating the on-going residual, persistent effects of war experienced by post-conflict nations around the globe, and the complex realities of achieving "peace".
Inside the Khmer Rouge
Inside the Khmer Rouge takes an in-depth look at the history, domination, and current status of the Khmer Rouge (a Communist regime) in Cambodia. The film features revealing interviews with soldiers of both the modern Khmer Rouge and those who fight in opposition. A comprehensive timeline of the regime's five-year occupation in Cambodia is dissected and includes a review of key individuals, ideologies, and locations where devastation hit hardest. Following this, the film takes a look at the effects on the Cambodian citizens upon the retraction of Vietnamese forces. Inside the Khmer Rouge continues to investigate the current tactics the modern Khmer Rouge implement and their attempts to persuade followers in order to rebuild and expand their regime. Oppositely, local forces or "jungle soldiers" discuss their devices for assuring the destruction and atrocities once caused by the Khmer Rouge never happen again.
The Golden Age of Songs From Our Childhood
This 135-minute documentary offers to reopen this magical parenthesis which has seen the birth of a whirlwind of artists with very different styles. From Chantal Goya to Annie Cordy, from Pierre Perret to Carlos. They knew how to bring each in their own way generations of children into their poetic universe.
American Royalty
The American Royalty docuseries showcases an in-depth perspective of the Miss America Pageant. Experience the hundred year history, influence, controversy, and evolution of this iconic institution.
A Life's Work
What’s it like to dedicate your life to work that won’t be completed in your lifetime? Fifteen years ago, filmmaker David Licata focused on four projects and the people behind them in an effort to answer this universal question.
Kate Bornstein Is a Queer & Pleasant Danger
For decades, performance artist and writer Kate Bornstein has been exploding binaries and deconstructing gender. And, her own identity. Trans-dyke. Reluctant polyamorist. Sadomasochist. Recovering Scientologist. Pioneering Gender Outlaw. Kate Bornstein Is a Queer and Pleasant Danger, joins her on her latest tour capturing rollicking public performances and painful personal revelations as it bears witness to Kate as a trailblazing artist theorist activist who inhabits a space between male and female with wit, style, and astonishing candor. By turns meditative and playful, the film invites us on a thought provoking journey through Kate's world to seek answers to some of life's biggest questions.
Dragkingdom of Sweden
Portraits of six women and their drag king alter-egos.
Emmanuelle: A Hard Look
Documentary about the Emmanuelle movies, looking at their making as well as their social and cultural impact.
No Measure of Health
No Measure of Health profiles Kyle Magee, an anti-advertising activist from Melbourne, Australia, who for the past 10 years has been going out into public spaces and covering over for-profit advertising in various ways. The film is a snapshot of his latest approach, which is to black-out advertising panels in protest of the way the media system, which is funded by advertising, is dominated by for-profit interests that have taken over public spaces and discourse. Kyle’s view is that real democracy requires a democratic media system, not one funded and controlled by the rich. As this film follows Kyle on a regular day of action, he reflects on fatherhood, democracy, what drives the protest, and his struggle with depression, as we learn that “it is no measure of health to be well adjusted to a profoundly sick society.”
July '64
A historic three-day race riot erupted in two African American neighborhoods in the northern, mid-sized city of Rochester, New York. On the night of July 24, 1964, frustration and resentment brought on by institutional racism, overcrowding, lack of job opportunity and police dog attacks exploded in racial violence that brought Rochester to its knees. Combines historic archival footage, news reports, and interviews with witnesses and participants to dig deeply into the causes and effects of the historic disturbance.
The Corporation
Since the late 18th century American legal decision that the business corporation organizational model is legally a person, it has become a dominant economic, political and social force around the globe. This film takes an in-depth psychological examination of the organization model through various case studies. What the study illustrates is that in the its behaviour, this type of "person" typically acts like a dangerously destructive psychopath without conscience. Furthermore, we see the profound threat this psychopath has for our world and our future, but also how the people with courage, intelligence and determination can do to stop it.
Cicerone
A young aspiring screenwriter takes a ride along to research his script. But this is no ordinary ride along: he’s researching for a gangster film. And he may have bitten off more than he can chew.
Man Made
In Man Made, Sunny tries to find out what society's ideas regarding masculinity entails. Does testosteron define your masculinity? Can men be victims? And do men suffer under these ideas? In the twentieth century, feminists have fought for the freedom of women and subsequently their emancipation. Is now the time for the emancipation of men, are they next to be set free?